New Media Strategy
Our simple yet effective process of discovery, analysis, planning, development, and implementation leads to the best possible results.
The strategy services listed below are designed to establish a firm foundation for running high-return new media programs and campaigns well into the future.
Situation Analysis
Through our situation analysis we collect and analyze relevant, internal and external data to assess your organization's current readiness for effective online marketing. This comprehensive analysis encompasses a brand audit, an internal SWOT analysis and a competitive environment analysis. Our in-depth report includes a thorough coverage of the facts as they relate to our findings as well as specific outcome oriented recommendations. This analysis provides a valuable framework for developing a strategic planning approach to new media publishing and marketing.
Brand Development
As with personal integrity, brand integrity is largely measured by character and consistency. Character speaks to who you are (your personality traits), what you believe (your core values), and what you do (your purpose in this world). Consistency indicates how well you know yourself and how solidly rooted you are in your character. Our brand development process can help you define, articulate and visually present your brand character, and systematically manage for consistency across all your market touch points.
Content Strategy
Our content strategy service aims to substantially improve on your current publishing performance by helping you refine your focus, improve production work flow processes, and incorporate advanced distribution technologies. Through this process we examine your internal resources, brand, target audience, and distribution options, and then lay out an executable content management program that includes tools from simple editorial calendars to real-time subject area trend monitoring.
Online Marketing Plan
You know where you want to be, but the challenge is figuring out how to get there as quickly and painlessly as possible. Our online marketing plan addresses your organization's broad strategic vision with a series of three or four specific goals to be accomplished within a period of one year. Under each goal, we present metrics for gauging success as well as a series of practical strategies and actionable tactics for achievement. The details of each tactic include budget, person(s) accountable, and time-line. Thus, the plan is highly manageable and the outcomes are measurable.