Submitted by Ken Heim on Thu, 2010-07-22 10:12
It really should come as no surprise that one of the biggest challenges in online retail is shipping. You want to ensure that your shipping charges are reasonable, so that you don't lose customers. On the other hand, those charges need to be fair to you, the retailer, who ultimately must pay the shipping company for its service. You don't want to lose a bunch of money on every transaction.