Branding is About Value - And Core Values

In this crazy, ever more frantic world of modern communications, it's nice to be reminded about how simple and powerful - how elegant branding really is. I came across this old video of Steve Jobs explaining how the Apple brand was going to reclaim that elegance. The emphasis of his talk is not about the technology or design, but about value and core values, which is what makes great brands. It's worth a watch.