From Our Blog

A Whole New Approach to Advertising

As I was watching this spectacular show presented on the side of a building in Berlin, I initially thought about it as just that, a show. There was a sizable local crowd that was obviously engaged and entertained as the show progressed.

But then I remembered that this YouTube video link was forwarded to me. And, I'm quite sure, it has also been shared by many other viewers, including myself, since. Ultimately, this was not about the show or the local crowd that gathered to see it. From the very beginning, this was about viral marketing.

Branding is About Value - And Core Values

In this crazy, ever more frantic world of modern communications, it's nice to be reminded about how simple and powerful - how elegant branding really is. I came across this old video of Steve Jobs explaining how the Apple brand was going to reclaim that elegance. The emphasis of his talk is not about the technology or design, but about value and core values, which is what makes great brands. It's worth a watch.

Drupal 7 Released!

The long anticipated release of Drupal 7.0 has come about today!

Drupal 7 represents over three years of work by thousands of open source contributors. It is the most powerful, flexible and easy to use Drupal ever. And, with the rapidly expanding Drupal developer community, it is easy to extend your Drupal website's functionality with any of thousands of free add-on modules.

To learn more, visit the Drupal 7 information page.

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